King of New York Taking on Scotland

Is there anything Donald Trump won't try? The real estate mogul, TV host, casino magnate, and all around one-man-mega-brand has now announced plans to create a high-end brand of Scotch to pair with his under-development golf resort in Aberdeenshire, Scotland. The whisky will be produced under contract by an existing distiller, most likely one of the 40 or so operating in the Grampian region of Scotland around the proposed golf resort.

Given that The Donald is involved, expect this whisky to be a big deal - at least in terms of marketing and promotion. He has high hopes for his Trump International Golf Links Scotland including one day hosting the British Open which was contested over the past weekend at St. Andrews' Old Course. That means his golf course will have to be a serious competitor indeed, so we can assume that the Scotch will strive to be equally world class.

I'm sure we'll all be waiting anxiously for Trump's whiskey - planned to hit the market in 2012 - but for now you can get your toupee'd tipple in the form of  Trump Vodka which has been around since 2006 at $35.00 per bottle and shows that a true salesman really can sell just about anything be it million dollar condos, ugly neckties, or overpriced booze.

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