Whiskey Book Review; The Business of Spirits

I have a confession to make: I am a nerd. Let's be clear, I'm not a Star Wars nerd or a World of Warcraft nerd, although there's nothing wrong with those, but I am very nerdy about certain topics. One of them, as evidenced by this blog, is whiskey. Another of my nerdy interests is business & economics. I read Forbes just for fun and I get a real kick out of reading over Harvard Business School case studies. My most recent reading material, The Business of Spirits by Noah Rothbaum tapped into my nerdy interests in both whiskey and business, making for a double dose of nerdy reading pleasure.

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Distillery Tour: Maker's Mark

On the same trip during which I visited MB Roland Distillery I also had a chance to tour the Maker's Mark Distillery in Loretto, KY about an hour south of Louisville. Maker's has long been my go-to whiskey when I'm at a new bar or restaurant because it is consistently delicious - straight-up, on the rocks, or as a Manhattan - and it is available almost everywhere you go. Seeing the place where this iconic, red-wax-capped whiskey is made would be a nice treat indeed.

I missed the first few minutes of the 3:30pm tour because this distillery is really tucked away into the rolling hills of Kentucky's bluegrass region, and it took a few minutes longer to get there than my GPS predicted. I was cutting it close to begin with because I couldn't help but stop at for a few minutes at the Abraham Lincoln Birthplace National Historic Site which you pass on the way to Loretto when approaching from the south. As I rolled through the small town of Loretto I could tell we were getting close to the distillery because I started to see large complexes of barrel-houses along the side of the road. The red-and-black paint-jobs on the barrel houses indicated to me that they must belong to Maker's Mark, but it was still a winding 10 minute drive from the time I saw the first barrel-house until I crossed a small bridge across a burbling brook and saw the sign welcoming me to the Maker's Mark Distillery.

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Craft Distillery Tour: MB Roland Distillery

My mom has a habit of sending me clippings from the local newpaper back home in Kentucky. Usually she sends my high-school friends' wedding announcements or articles about local political happenings. Sometimes these clippings hang on the fridge for a week or two, but mostly they go straight into the recycling bin after a quick read. One article she sent recently caught my interest though. It told about a new craft distillery that had opened right down the road from my hometown in Pembroke, KY.

The idea of craft-whiskey being produced in Pembroke blew my mind. This is the Pembroke where I used to ride four-wheelers on my friends' farms and once spent hours trying to steal a road sign reading "Welcome to Pembroke, Population 1,000." The Pembroke where the population includes large numbers of Amish, Southern Baptists, and other groups for whom alcohol is a taboo subject. This I had to see.

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Whiskey Book Review: Chasing the White Dog

For some whiskey aficionados, myself included, the renegade, outlaw spirit of whiskey is part of its overall appeal. It's as if we think that by drinking a product that has gone through various stages of legality and social acceptability throughout its history we can ourselves become just a bit more bad-ass, in that James Dean, John Wayne sort of way.

The book Chasing the White Dog: An Amateur Outlaw's Adventures in Moonshine, by Max Watman explores this rebellious side of whiskey lore and also delves into the world of curtains-drawn kitchen experiments in home-distilling. To anyone with an interest in whiskey or quirky Americana, this book is absolutely intoxicating. I found myself unable to put this book down - it is so well written that even the later chapters, chronicling the tedious details of a modern-day Virginia moonshine trial, draw the reader in like the best TV crime-dramas.

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